1. Legal basis

The General Data Protection Regulation (GDPR) is the foundation of data protection law in Europe. It protects the fundamental rights and freedoms of natural persons and, in particular, the processing of their personal data. Personal data is any information that relates to an identified or identifiable living individual.

2. Website owners and responsible for data processing

Tourismusverband Die Südsteirsiche Weinstraße
Arnfelser Straße 10
A-8463 Leutschach an der Weinstraße

By visiting this website you are giving us consent to collect certain data. In return, we are committed to protecting  your data in line with the latest technology.

Your details are not passed on to third parties for advertising  purposes. Third parties only receive your personal data as stated within these listed regulations


3. Cookies & Plugins

Cookies are used to make www.suedsteirischeweinstrasse.at more user-friendly and to customise its content for visitors. None of the cookies used on this site collect information through which you could personally be identified. Almost all websites use cookie technologies and they are essential for the use of www.suedsteirischeweinstrasse.at

Cookies are small text files, which enable visitors to be recognised and their website use to be analysed. Many cookies are extremely useful, as they  improve the user experience when revisiting a website. By using the same device and browser as in previous sessions, the cookies can, for example, remember your preferences and use of the site, making the displayed content more relevant to your personal interests and requirements. We only use cookies that are essential to the running of www.suedsteirischeweinstrasse.at and its optional tools (e.g. holiday enquiry, brochure request). In addition, cookies are used to save settings selected on a previous visit (e.g. language, interests). In all other instances, cookies are only used to save personal data after you have given consent.


To avoid the use of cookies in general, set your browser to only allows these to be placed after your active consent. The way you manage and delete cookies depends on which browser you are using. Use the integrated help function in your brower or visit http://www.aboutcookies.org for step-by-step guides to the most common browsers.


We do, however, advise that without the placement of cookies parts of our website can only partially or not be used at all.

By accepting our cookies and plugins you are allowing the following:


4. AddThis-Plugins

 We use the bookmarking service addthis.com on our website. AddThis is operated by Oracle America, Inc., 500 Oracle Parkway, Redwood City, CA 94065, USA. AddThis plugins use cookies that allow you to bookmark or share website content. By activating the plugin, a minimum of the following data will be transmitted to Oracle America, Inc.: IP address, address the AddThis function was activated from, and the service and content that was accessed. Find further information on the purpose and extent of data collection and processing by Oracle America, Inc. at www.addthis.com/privacy.  By using the AddThis field, you are accepting data collection by Oracle America, Inc. Cookies that gather and control user-based online  advertising can be deactivated at www.youronlinechoices.com. We do not process this data.

You can find the AddThis data protection regulations at http://www.addthis.com/privacy/privacy-policy.



5. Facebook Connect

We offer you the opportunity to sign in to our services via Facebook Connect. An additional registration on www.suedsteirischeweinstrasse.at is thus not possible. To sign in, you are redirected to Facebook, where you can use your existing credentials, connecting your Facebook profile with our services. Through this connection we automatically receive the following information from your public profile with Facebook Inc.:

  • Full name
  • Profile picture
  • Age
  • Gender
  • List of friends


Of this, we use your name and gender, e-mail address, date of birth, profile picture and list of friends to identify you.

Find further information on Facebook Connect and its privacy settings in the Facebook Inc privacy notice https://de-de.facebook.com/about/privacy/ and  terms of use https://www.facebook.com/legal/terms.

Available Application Programming Interfaces (APIs) are used for our Facebook page, which may contain information from your public Facebook profile, including first name and surname, gender, country, place of residence and a link to your profile and picture. All posts, including likes and content that you display on your own Facebook page or add to others, can be collected, exported and used by Steirische Tourismus GmbH or one of its subcontractors for business purposes. You can request that your details are deleted by sending an e-mail to info@suedsteirischeweinstrasse.at or a letter to

Tourismusverband Die Südsteirische Weinstraße, Arnfelser Straße 10, 8463 Leutschach a.d.W.


6. Facebook-Pixel

With your consent, we use the Facebook Pixel on our website, provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). This service allows us to track users as they interact with our site after having clicked on a Facebook ad. Through this we can evaluate the effectiveness of Facebook ads and optimise future advertising measures. The collected data is anonymous to us and does not give any indication of the user’s identity. The details are, however, saved and processed by Facebook, meaning that there is a connection to the user profile. Facebook can use the details for advertising purposes, in line with its data policy (facebook.com/about/privacy). The collected data enables Facebook and its partners to place ads on and outside of Facebook, and cookies can be saved on your device for this purpose. By using our website you are consenting to use of the Facebook Pixel.

You can reject the Facebook Pixel data capture and it being used to display Facebook advertisements within the Facebook ad settings:  https://www.facebook.com/settings?tab=ads  Alternatively, you can object via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com. Settings are not platform-dependent, so will cover all devices such as desktop computers and mobile phones.

7. Facebook Custom Audiences

This website uses Custom Audiences, a web analysis service by Facebook Ireland Limited ("Facebook"). Facebook Custom Audiences uses so-called tracking tools (e.g. pixel, SDKs and APIs), which are implemented on www.suedsteirischeweinstrasse.at. These tools send details of user activity on www.suedsteirischeweinstrasse.at  ("event data") to a Facebook Inc. Server in the USA, where they are saved and used to create Custom Audiences of people who have visited our site ("Custom Audiences of suedsteirischeweinstrasse.at").

Facebook does the following to enable this specific targeting and optimisation: The event data captured on suedsteirischeweinstrasse.at is combined with that collected by other advertisers or means on Facebook to optimise ads. Facebook does not allow other advertisers or third parties to target a specific audience based on event data collected on www.suedsteirischeweinstrasse.at alone.

By accepting the use of cookies when visiting www.suedsteirischeweinstrasse.at you are agreeing to the following:

  1. Third parties, including Facebook, are allowed to use cookies, web beacons and further storage technologies to collect and receive information from suedsteirischeweinstrasse.at and other websites, required to measure and target ads.
  2. Visitors of suedsteirischeweinstrasse.at can reject the capturing and use of their details for targeting purposes.
  3. There are platforms that inform users of their options in line with this (e.g. www.aboutads.info/choices or http://www.youronlinechoices.eu/)



8. Google Tag Manager

We use Google Tag Manager on our website, a system provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Tag Manager allows us to manage website tags from one interface. It does not use cookies or collect  personal data. Google Tag Manager releases other tags, which may collect data that Google Tag Manager does not access. If a deactivation has been undertaken on domain or cookie level, this will stay in place for all tracking tags implemented by Google Tag Manager.


Google is certified within the EU-US Privacy Shield, and thus complies with the standards and regulations of the European data protection law. You will find further information here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Third-party provider details: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. For more information on data protection, visit the Google websites:

9. Google Adwords

Auf unserer Website nutzen wir den Webanalysedienst Google Adwords der Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“). Google Adwords verwendet Cookies mit dem Zweck, die Besucher via Remarketing-Kampagnen mit Online Werbung zu einem späteren Zeitpunkt im Google Werbenetzwerk anzusprechen. Zur Schaltung von Remarketing-Anzeigen verwenden Drittanbieter wie Google Cookies auf der Grundlage eines Besuchs der vorliegenden Website. Sie als User haben die Möglichkeit, die Verwendung von Cookies durch Google zu deaktivieren, indem Sie die Seite zur Deaktivierung von Google unter www.google.com/ads/preferences aufrufen.

10. Google advertising network, remarkteing and Double Click

Google uses the DoubleClick cookie on websites within its advertising network and services to support AdWords clients and publishers when posting and managing ads. If you visit a website and display or click on an ad from the Google advertising network, a DoubleClick cookie may be stored in your browser. The DoubleClick cookie identifier assigned to your browser is the same as that used on websites featuring DoubleClick ads. If your browser already has a DoubleClick cookie it should not store another one. Find further information on the use of DoubleClick cookies in association with DoubleClick ads in the DoubleClick data protection FAQs. Our website also uses Google Analytics remarketing for online advertising. This entails the use of cookies by third parties, including Google. The combined use of initial supplier (e.g. Google Analytics cookies) and third-party supplier cookies (e.g. DoubleClick cookies) based on previous website visits enables the optimisation and evaluation of the ads you see. Remarketing anonymously collects and stores information on your browsing habits for marketing purposes (targeting / retargeting). Cookies store these details on your computer, enabling an algorithm to display targeted product recommendations and advertising banners when you visit other websites (so-called publishers). This data cannot be used to identify you as a user on other websites. Its sole purpose is to improve the content you see.

11. Sharing

Share buttons for the social networks of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, YouTube by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, Instagram by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA and GooglePlus by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States are embedded on our website. We have also integrated a share button for our Blog. The individual share buttons can be recognised by their logo.

All share buttons are installed in line with data protection laws. Only once you have clicked on the share button on our site is a direct connection established between your browser and the respective social network. According to the social network operators, no personal or business-related data is captured without clicking on the share button. It is only when users are logged in to their social network account that such data, including their IP address, is collected and processed. Should you not wish for a connection to be established between your visit to our website and a specific social network, please log out of its account.

We incorporate posts and photos from Instagram channels in our Blog. Your browser exchanges data with the network that these are downloaded from. When loading an image or layout information, for example, your browser transmits your IP address to the social network Instagram. Instagram also sends information to the browser, which is saved e.g. in cookies.

As website operators, the content of the data transmitted to and from social networks and its use is not known to us. You can find further information on the use of data in the respective social network’s privacy statements.



12. Capturing anonymous data and information

With each use of our website, i.e. whenever a file is accessed or attempted to be accessed from its server, details of the process are saved in a log file. This data is not related to an individual, so we cannot see which user accessed the file, and we do not attempt to.

Records that are saved:

  • Name of the file that was accessed
  • Date and time of access
  • Transferred data volume
  • Notification of whether the access was a success
  • Notification of why an error might have occurred
  • Name of the internet provider used to access the website
  • Where applicable, the operating system and browser software of your computer, and the website
  • from which you visited us

The above data is used for statistical purposes only by ourselves and those appointed by us. We use this data to improve our website for you.

13. Other collection and processing of personal data

Personal and business-related data (e-mail, name, address) is disclosed on a voluntary basis to access  the tools on our website (e.g. brochure request, vouchers or newsletters). If you send us an e-mail, your e-mail address and further details are only used for the correspondence with yourself.

Where technically possible and acceptable, you can use and pay for services offered by ourselves without disclosing personal data or by using anonymised data or a pseudonym.

14. Your rights as data subject


14.1 The right to confirmation

As data subject, you have the right to demand confirmation that your personal data is being processed by ourselves. You can contact us in line with this at any time at info@suedsteirischeweinstrasse.at


14.2 The right to be informed

As data subject, you have the  right to obtain free information on the personal data we hold of you and a copy of this. You can contact us in line with this at any time at info@suedsteirischeweinstrasse.at 

Your right to be informed entails the following:

  • Intended purpose
  • The personal data categories that are processed
  • The recipients or recipient categories that personal data has or will be disclosed to
  • Where possible, the planned duration your personal data will be stored for, or the criteria that determines this
  • Your right to have personal data corrected or erased, limited to use by ourselves or not be processed at all
  • Your right to file a complaint with the Austrian data protection authorities as regluatory body and, if they do not hold this, your right to all available information on where the data was obtained

We use software providers and agencies to help run our website, who may gain access to personal data in line with their work. They have committed themselves to upholding our data protection regulations. You can request further information on our service providers from info@suedsteirischeweinstrasse.at

As data subject, you also have the right to know whether your personal data has been passed on to a third country or international organisation. Should this be the case, you have the right to find out whether the transmitted information is being stored / processed in a legitimate manner.




14.3 The right to rectification

  As data subject, you have the right ask to us to amend any incorrect personal data. You can contact us in line with this at any time at info@suedsteirischeweinstrasse.at


14.4  The right to erase (be forgotten)

As data subject, you have the right to ask us to to delete your personal data with immediate effect where the following applies and a further processing is not required:

Your personal data is no longer necessary in relation to the purpose for which it was collected / processed.

As data subject, you object to the processing in line with GDPR Article 6, paragraph 1, letter a or  GDPR Article 9, paragraph 2, letter a, and there are no overriding legitimate grounds for the processing.

As data subject, you object to the processing in line with GDPR Article 21, paragraph 1 and there are no overriding legitimate grounds for the processing, or you object to the processing in line with GDPR Article 21, paragraph 2.

Your personal data was unlawfully processed.

Your personal data must be deleted in line with Austrian or European Union law.

Should one of the above apply and you wish to have your personal data held by the Steirische Tourismus GmbH deleted, contact us at any time at info@suedsteirischeweinstrasse.at


14.5 The right to restrict processing

As data subject, you have the right to restrict the processing of data held by us where:

You have contested the accuracy of personal data held on yourself and given us adequate time to review this.

Processing is unlawful and you have declined the erasure of your personal data, but wish to restrict its processing.

We no longer need the data, but you require it to establish, exercise or defend a legal claim.

You have objected to the processing in line with GDPR Article 21, paragraph 1 and it is not yet clear whether there is a legitimate ground to override this.

Should one of the above apply and you wish to have the processing of your personal data held by the Steirische Tourismus GmbH restricted, contact us at any time at info@suedsteirischeweinstrasse.at


14.6 The right to data portability

As data subject, you have the right to receive the personal data that has been provided to us in a structured, commonly used and machine-readable format. You also have the right to share this data without hindrance if its processing is in line with GDPR Article 6, paragraph 1, letter a or GDPR Article 9, paragraph 2, letter a or another contract in line with GDPR Article 6, paragraph 1, letter b. Processing must be carried out by automated means and the data must not be required for the performance of a task carried out in the public interest or in the exercise of official authority.

Furthermore, as data subject in line with the right to data portability of GDPR Article 20, paragraph 1, you have the right to request that we transmit your personal data directly to another controller where technically possible and the rights and freedoms of others are not impaired.

To make use of the right to data portability, contact us at any time at info@suedsteirischeweinstrasse.at


14.7 The right to object

As data subject, you have the right to object to the processing of your personal data in line with GDPR Article 6, paragraph 1, letter e or f  in certain circumstances. You can contact us in regards to this at any time at info@suedsteirischeweinstrasse.at

You have an absolute right to stop your data being used for direct marketing purposes at any time.

15. Newsletter subscription

We use a double opt-in process for our newsletter registration. After registering, you receive an e-mail to confirm your subscription. You can unsubscribe by clicking on the link at the end of each newsletter. We use a service provider to send our newsletter, who is committed to upholding our data protection regulations. You can request further information on our service providers from info@suedsteirischeweinstrasse.at